The Director of Marketing is a dynamic, strategic-minded professional responsible for developing and overseeing the comprehensive marketing, sales and communications program for the organization. The position is responsible for meeting ticket sales goals, creating awareness for Appell Center events and programs, and communicating the organization's role and impact as the home for the performing arts in York County.
Lead and manage strategic marketing initiatives in alignment with the Appell Center’s strategic goals.
Lead and manage Appell Center website strategy and upgrade projects
Lead and execute Appell Center Public Relations strategy
Lead and execute media/advertising buying and planning
Manage artist relationships to meet and exceed individual performance sales goals
Supervise activities and responsibilities of Marketing team
Manage the Appell Center brand and its implementation
Lead ticket sales and marketing data analytics initiatives to determine the effectiveness of marketing initiatives.
Provide input and expertise to Ticket Office to maximize ticket sales, membership goals and enhance customer service experience.
Oversee all Marketing Department budgets, including event settlements, department expenditures, and invoice processing
Serve as staff leader for Audience Development Committee
Interested applicants are encouraged to review the complete job listing at Indeed.